EPL: Chelsea Seal £40m Shirt Sponsorship with Infinite Athlete

Chelsea to sign new £40m-a-year shirt sponsorship deal with Infinite Athlete

Chelsea are set to confirm a new front-of-shirt sponsorship deal with Infinite Athlete for the 2023/2024 season.

The Premier League side have been without a sponsor since their three-year deal with telecommunications brand ‘3’ expired at the end of last season.

Infinite Athlete is a sports data and technology company.

The deal is worth around £40m a year, according to The Telegraph.

The Premier League is yet to approve the deal.

Chelsea’s current kit design, which does not have a front-of-shirt sponsor, has been praised by some fans for its retro feel.

However, the club are likely to unveil a new design with Infinite Athlete’s logo on the front in the coming weeks.