5 key points you need to know when starting your own business? No 2 is verry important.

The reasons for starting our own businesses are numerous and often intertwine: from simply wanting the freedom of being constrained by the grind of office hours, to wanting to drive social change, it seems that founding your own successful business is now the pinnacle for many, whereas in the past it might have been ‘finding a good job’.

I am sure many readers will be in the position of wanting to break away from employment and do their own thing. Some will have made the move, others will be dreaming about it, and many will be at varying points in between.

Leaving a steady job and career path for the unknown and isolated world of starting your own business can be scary: I thought it would be useful to talk about a few pointers here and encourage conversation.

[1] The idea isn’t everything: People often have this misconception that starting your own successful business is about having some million-dollar idea that nobody else has thought of. But ask yourself: can you name ten recent companies that were founded within the last ten years that have a truly novel idea? There have been many novel ideas in this time of entrepreneurial spark

companies like Uber and the like – but very few are profitable entities. Of course there are exceptions in the form of truly revolutionary companies that are profitable, but these are in the minority…………

In fact, the businesses that tend to do well are either modern re-workings of concepts that already exist (think about how something like Just-Eat is a sort of modern version of the old Yellow Pages, but specifically for food), businesses that address new problems, or simply not novel ideas at all. The key is in the execution of the company and delivering the very best.

So do not worry about not having some bright idea: it’s probably not what you need. Focus on making lives easier, solving problems, or making people happy – if your business does that, you probably have the right ingredients.

[2] Don’t quit the day job just yet: I’ve seen two types of extremes: on one end of the spectrum, you have people who forever dream about starting up their own business and never do anything about it (they often fall into trap 1 above and say ‘if only I had an idea…’); on the other end of the spectrum, you have over-optimistic people who quit their day job to pursue their business idea (no matter how good or bad that idea is)……….

The truth is that it’s a very rare type of business that needs your full-time input from day one. Sure, it might get to the point where, in order to grow the company beyond a certain ceiling, you simply have to quit your day job and dedicate all your time to your own business.

But before that point, there is no reason why you cannot work early mornings, evenings, weekends, and holidays to get your business off the ground. If it doesn’t work, it’s not going to work if you quit your day job either and you’ve probably saved yourself a load of grief.

It won’t be possible for all types of businesses, but the way to do it is to start slowly and prove that the idea works first of all. There’s a lot to be said for growing slowly and organically, with minimal expense (look up the concept of the minimum viable product if you are unfamiliar with it!).

[3] Get the legal things right: Depending on the type of business, please check you have all your legal and regulatory requirements squared off. It’s an area many people skimp on, especially when starting out, but something going wrong could cripple you personally from a financial perspective.

For instance, if something went wrong and you were sued, what is your protection? Equally, do you know whether or not you need regulatory approval from a particular body for the sale of your product?

There are many questions in this domain – make sure you ask them of yourself, or speak to people and find out what the questions you should be asking are! It’s not an area that you can afford to get wrong.

[4] Funding: Access to capital is another reason why people hold back from trying to start their own business. However, if you are able to demonstrate proof of concept, there is no reason why you should not be able to obtain funding from somewhere

– it is simply a case of finding the right people!…………Right funding options for your startup are not exactly readily available on the high street. However, if you tap into the right networks, lack of access to capital should not hold you back.

[5] Network: When starting a business, a really important element is to have people who you can turn to for help, advice, and mentoring. You can use them to bounce ideas around or ask for more pointed advice if they have been successful at whatever you are trying to do.

All the best for your startup 🙂


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